Core Intelligence.
A consumer-research platform that reaches 50,000+ verified respondents across 21 African markets — with data quality built in.
Conducting consumer research in African markets traditionally required expensive field teams, took months to execute, and produced inconsistent data quality. Teams at companies like Jumia, Flutterwave, and Paystack needed faster, more reliable ways to understand their users across the continent.
We built Core Intelligence, a platform that lets teams create smart surveys and distribute them to 50,000+ verified consumers across 21 African markets. Respondents are incentivized with instant mobile airtime rewards, while built-in quality checks — speed detection, location verification, and duplicate prevention — ensure data integrity.
From problem to launch, step by step.
Research & Scoping
Mapped the consumer-research landscape across Africa, identified gaps in existing tools, and defined requirements with early partners.
Survey Engine
Built a smart survey builder with skip logic, conditional branching, and multi-language support optimized for mobile.
Consumer Network
Developed the respondent app with low-bandwidth optimization, instant airtime reward delivery via Africa's Talking, and demographic profiling.
Analytics & Quality
Built real-time dashboards with geographic heatmaps, response quality scoring, and automated fraud detection.
The core features.
50,000+ verified consumers across 21 African markets, a 95% survey completion rate, and research delivered in days instead of months — used by teams at Jumia, Flutterwave, Paystack, SafeBoda, and Andela.
“We get continent-scale consumer signal in days, not months — and we trust the data. The quality controls alone changed how we make decisions.”