A consumer research platform that lets teams create and distribute surveys to 50,000+ verified consumers across 21 African markets. Respondents receive instant mobile airtime rewards, while teams get real-time analytics, geographic heatmaps, and built-in quality checks — delivering research in days, not months.
The Challenge
Conducting consumer research in African markets traditionally required expensive field teams, took months to execute, and produced inconsistent data quality. Teams at companies like Jumia, Flutterwave, and Paystack needed faster, more reliable ways to understand their users across the continent.
Our Solution
We built Core Intelligence, a platform that lets teams create smart surveys and distribute them to 50,000+ verified consumers across 21 African markets. Respondents are incentivized with instant mobile airtime rewards, while built-in quality checks — speed detection, location verification, and duplicate prevention — ensure data integrity.
Process
Research & Scoping
3 weeksMapped the consumer research landscape across Africa, identified gaps in existing tools, and defined requirements with early partners.
Survey Engine
6 weeksBuilt a smart survey builder with skip logic, conditional branching, and multi-language support optimized for mobile.
Consumer Network
8 weeksDeveloped the respondent app with low-bandwidth optimization, instant airtime reward delivery via Africa's Talking, and demographic profiling.
Analytics & Quality
4 weeksBuilt real-time dashboards with geographic heatmaps, response quality scoring, and automated fraud detection.
Key Features
- Smart survey builder with skip logic and branching
- 21 African markets with demographic targeting
- Real-time analytics and geographic heatmaps
- Built-in quality checks and fraud prevention
- Low-bandwidth optimized mobile app
- Instant airtime reward delivery
- Campaign budget controls and scheduling
- 95% survey completion rate
Tech Stack
Impact
50,000+ verified consumers across 21 African markets, 95% survey completion rate, and research delivered in days instead of months — used by teams at Jumia, Flutterwave, Paystack, SafeBoda, and Andela.
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